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Little ocean lovers will make a splash in this cool whale graphic tee featuring glow-in-the-dark magic. Designed with a heathered dark blue backgro...

In season now: Babiators freshly picked Polarized Flower sunglasses! Featuring vibrant, spring-inspired colors and rose-gold mirrored lenses, your ...

Crafted from soft, absorbent cotton terry, this cabana-striped poncho is a beach and poolside essential. Designed with an oversized fit, wide tacke...

This adorable Gingham Baby Rash Guard Set is perfect for keeping your little one stylish and protected during sunny days. The 2-piece set includes ...

Artful and playful, the Katniss Suit features ruffles that cascade from the top of the straps down the sides for a dramatic, movement-filled silhou...

This rashguard features a sweet berry print with strawberries, raspberries, blueberries, and little blue hearts. It will keep your little one smili...

The Pink Paradise Girls Smocked Puff Sleeve Two-Piece Swimsuit is a playful, sun-ready swim set designed for beach days, pool time, and warm-weathe...

The Pink Paradise Girls Smocked Two-Piece Swimsuit is a soft, stretchy swim set with a bright tropical pink print made for sunny beach days and poo...

The Pink Paradise Girls Smocked Ruffle Skirt adds a playful, easy-to-wear layer she can slip on for beach days, poolside fun, and vacation adventur...

Brighten your little one's wardrobe with this charming Jon Jon featuring a classic light blue and white striped design. The chest showcases adorabl...

Introducing Floafers: the coolest, comfiest shoes for kids that also help save the planet! Say goodbye to boring old shoes and hello to Floafers, w...

Built for sunny days, tiny splashes, and easy changes in between. This one-piece rash guard swimsuit features an artist-designed print and UPF 50+ ...

Designed for sunny days and carefree water play, this Rash Guard One-Piece Swimsuit blends comfort, coverage, and long-lasting quality in an easy, ...

Designed for sunny days and carefree water play, this Rash Guard One-Piece Swimsuit blends comfort, coverage, and long-lasting quality in an easy, ...

Pack up your flags and fireworks, and head for the beach! She'll look adorable while waving that sparkler in this patriotic Red, White, & Bloom...

Pack up your flags and fireworks, and head for the beach! She'll look adorable while waving that sparkler in our patriotic Red, White, & Bloom ...

Bright, playful, and made to move, the Sarah Set is designed for sunny days and active fun! Featuring Hollis Baker's vibrant Pink Lemons print, thi...

This two-piece brings glittery soft lavender hues and cheerful vibes to every outing. The top features a playful sun print, with some suns showing ...

Get ready for a bite of fun with the Shark Bite Shark Fin Kids' Snorkel. Featuring a bold shark-themed design with a playful fin, this stylish snor...

Dive into adventure with this clever trifold magnetic puzzle book! Featuring colorful shark-themed scenes and interactive magnetic pieces, it's the...

A comfy one-piece for days that are as active or relaxed as your little one pleases. It’s loose enough for endless play. And keeps you cool as a po...

This DRESS runs true to size with the intention of a form fitting chest area and an adjustable tie in the back for the key-hole detail to adjust to...

The Smocked Berry Bubble is a sweet, heirloom-quality outfit for newborns and toddler girls. Made from a soft 65% polyester / 35% cotton blend, thi...